12 Best Email Marketing Software and Tools in 2023 (Free + Paid)
Are you looking for an email marketing software that you can use to generate, follow and convert subscribers into leads and leads into customers? Well, if you are, there are plenty that you can choose from.
At the moment, there are 550+ email marketing platforms offering arrays of great features, each better than the others.
But which one should you choose? Finding tools for email marketing can be anything but easy. That’s why I have written this article in collaboration with my editorial team.
In this article, I have listed the best email marketing platforms you can choose. So, without further ado, let’s hop on to the list.
Best Email Marketing Software
Here are the 12 best email marketing software and tools, ranked as per their convertibility, usability and prices.
The best email marketing software overall.
ActiveCampaign boasts more than 150,000 customers globally and is one of the most popular email marketing software options among marketers in 2022. It has earned a glowing reputation as a leading marketing automation tool by its focus on building a high-quality product that offers multiple solutions for B2B, B2C, and e-commerce businesses worldwide.
It is the most complete email marketing platform featured in this article, and that’s why it is ranked #1. With predictive tools and machine learning that helps marketers to work smarter and produce higher ROI, ActiveCampaign has become the first choice of email marketers.
ActiveCampaign is totally visual and very easy to use. And that is why it is often credited as a visual marketing and email automation pioneer. It provides incredibly high deliverability rates (more than 99%), integrates with over 900 third-party tools, and takes compliance and security measures to a completely new level.
ActiveCampaign also includes an inbuilt CRM system for managing your email campaigns, sales, and live chat. Starting at merely $9 per month, it is also one of the most affordable email marketing tools.
I use ActiveCampaign to connect with my leads and communicate with them for future projects.
The best budget email marketing software with a one-time purchase.
Sendfox is a relatively unknown but one of the best options right now. Not only does it offer a very good free tier, but it is also a single-time purchase of just $49 if you opt to go premium.
For this $49, Sendfox allows you to have an email list of up to 7000 contacts (5000 + task bonuses), which you can use to generate leads, send newsletters and improve sales. It also comes with an easy-to-use API that you can use to send leads from your favorite platform to Sendfox.
I use Sendfox to deliver my newsletter and to do email automation to prospects. The best email marketing software for beginners.
Constant Contact is the best email marketing tool for beginners. It has a highly user-friendly drag-and-drop email builder that lets you easily and quickly add images and text to your messages. It also gives you access to over a hundred mobile-optimized email templates that allow you to create professional emails quickly and easily.
Constant Contact’s automation features are handy for all sorts of email marketing work, such as triggers for welcome messages for new subscribers and related drip email marketing campaigns. Also, you can utilize the contact segmentation feature with an easy-to-use contact import function — just connect your CRM or email account. You also get access to subscriber surveys, personalized coupon codes, and custom demographic data.
The best email marketing software for businesses.
HubSpot is a popular tool that provides a dedicated CRM, landing page creation, online chat and forms management, and email marketing software.
Using it as the supporting pillar of your marketing and sales, you can bring in more revenue to your marketing campaign, blog post, or newsletter that influenced each sale. Thus, HubSpot is arguably more of a CRM that offers email marketing and automation.
Most importantly, HubSpot comes with a WordPress plugin that allows users to send email campaigns directly from WordPress. It also enables them to automatically capture contacts in their CRM using a HubSpot form or a live chat widget without leaving WordPress.
HubSpot is a great choice for B2B service companies that can comfortably cover costs by winning a handful of extra clients a year. HubSpot is well-priced for businesses but also offers free versions of all its products.
For entrepreneurs focused on a single goal of email marketing.
AWeber is great as an email marketing platform for small businesses and entrepreneurs.
If you have basic needs and are targeted to the specific aim of having the most email marketing and don’t want to be overwhelmed by the clutter that a ‘we have everything!’ system has to offer.
Aweber offers a drag-and-drop email builder, pre-designed templates, and plenty of integrations. It can help you create automated email sequences and email follow-up sequences. You will also get advanced features like open rate data, the ability to test your emails and deliverability rates.
If you are on a budget and just getting started with email marketing, then AWeber is a great option for you. There is an unlimited free plan from Aweber that allows 500 contacts in your list forever.
Omnisend has emerged as one of the leading platforms for online stores. Its creators have specially designed it to help e-commerce brands personalize their marketing. It offers a wholesome marketing automation toolset across email, push notifications, SMS, and integration with Facebook Lead Ads, Google Ads, and more than 70 apps for leveraging growth opportunities and driving sales on autopilot. By focusing solely on e-commerce, it has put together creative email templates for driving repeat buyers.
Omnisend connects to the most popular e-commerce platforms such as WooCommerce, Shopify, BigCommerce, and Adobe eCommerce (Magento). Moreover, it strives to help its customers by integrating with review, loyalty and help platforms such as ReCharge, Smile.io, and Yotpo. Thus, it can tell you about the impact of your email subscribers and customer segments on your sales. It also lets you trigger campaigns based on website visitor behavior, allowing you to reduce cart abandonment, increase return buyers, and get more product reviews.
Based on the size of your contact list, the paid plans of Omnisend start at just $16 per month. All of them allow you to send out unlimited emails.
The best email marketing software for developers and those who want to use Amazon SES.
Many email marketers tend to feel that Amazon’s Simple Email Service (SES) is the most affordable way of sending emails. However, its UI isn’t built for marketing teams to produce campaigns. That is where EmailOctopus has managed to create email marketing software that successfully bridges this gap. Built on the back of Amazon SES, it provides the infrastructure benefits of AWS, allowing users to build their email campaigns in a friendly UI.
It’s important to mention that EmailOctopus is a pretty simple tool overall. It will serve you great if you just want to send email campaigns to a campaign. But it doesn’t currently have a visual automation builder.
Despite all that, it is an ideal choice for small tech setups where a team member is fluent in AWS and requires the power and flexibility of the SES without having to code the creation of the emails themselves.
Email marketing software with the best free plan.
I wanted to list Mailchimp here, but MailerLite beat them by a little margin.
If you’ve been working on a limited budget, then MailerLite could be just what you need. By subscribing to its free plan, you can send up to 12,000 emails per month. Moreover, you can send unlimited emails to 1,000 contacts for just $9 per month.
MailerLite is an excellent tool for every industry. Whether you are a freelancer just starting or growing a small charity, MailerLite has everything one needs to send bulk email marketing campaigns.
Remember that a powerful tool like ActiveCampaign might be a better option if you run a small business and require more marketing features such as an inbuilt CRM and advanced audience segmentation. However, MailerLite is a great choice for personal projects, beginners, and sending simple email campaigns to your audience.
Its free plan is generous in terms of features, and you can get access to more features such as unlimited templates, creating auto resend campaigns, and selling digital products with its paid plans.
Simplest on the list. The best for managing leads.
GetResponse is an email marketing platform that helps businesses grow their audience and increase sales. GetResponse offers a suite of tools to create and manage your email campaigns, including a drag-and-drop email builder, templates, automation, segmentation, list management, and more.
If you need a powerful and all-in-one simplified tool to send emails, capture leads, create landing pages and automate your marketing.
Above all, it is free forever for up to 500 contacts. It is the best solution for you if you are just starting or have specific needs.
The most commonly used email marketing tool with thousands of integrations.
MailChimp is generally the first email marketing platform most of us use. It is extremely simple to use and has been around for a long time now.
It is not liked much by the most hardcore email marketers but remains extremely popular among website owners and small businesses.
One of the core reasons for this is that MailChimp has a free plan that allows up to 2500 contacts. Along with that, Mailchimp also offers an integrated CRM, the best email delivery rate on the planet and above all, the most integrations — dozens of times more than the second best Aweber.
Even though there is a free plan, MailChimp doesn’t lack features. However, there is always a more than visible watermark (Mailchimp Branding) on all your emails.
The key features of Mailchimp that I loved are A/B Testing, email automation and integrations with most of the website platforms and eCommerce tools.
Best visual email marketing platform.
Campaign Monitor is an ideal email platform for people who prioritize visual appeal in their marketing. If you seek a custom email strategy to ensure brand consistency, you needn’t look any further.
Campaign Monitor gives you absolute control over the appearance of every message through its beautiful templates and drag-and-drop email builder. It allows you to quickly create a visually stunning email by customizing fonts and color schemes. You can also add stock photos with inbuilt access to Unsplash free of cost.
Currently, Campaign Monitor holds a 99% customer satisfaction rating and features a dedicated team of service consultants to provide users with ongoing support for account setup, ideal email marketing practices, and strategies for increasing deliverability rates.
Also, it offers superior contact segmentation that allows for laser-focused targeting and highly personalized emails that stand out from the rest. Its link review tool automatically reviews your emails for URL issues and ensures that there are no outdated or broken links in your messages.
Although Benchmark is a relatively unknown entry on this list, it is a great option for people sending professional and polished emails without being an email designer or hiring the services of one.
Benchmark is an affordable option for small businesses that require a visually appealing and user-friendly email tool and marketing automation software. Moreover, it is an excellent choice for small agencies and consultancies where design is of prime importance from both an optimal client experience and staff training perspective. It also comes with over 1,500 integrations with popular sales and marketing tools.
Sendinblue comes with several nurturing tools to help you easily turn leads into customers. These include an intuitive and responsive email editor, landing page builder, and intuitive signup form options. Not only is it an impressive all-in-one digital marketing solution, but it also offers advanced reporting and numerous customizable templates. As a result, it is one of the best-performing email platform options available in the market.
With Sendinblue, you can develop an effective email marketing strategy, integrate Facebook ad management, handle SMS and website chat messages, and easily keep track of everything using an inbuilt CRM. It keeps all your digital marketing efforts in one place and helps you easily attract and retarget all your leads. Moreover, you will have access to unlimited contacts and only pay for the emails that you send out.
Users interested in customized HTML emails can use Sendinblue’s readymade developer recipes to send out transactional or bulk emails. It also offers transactional emails and SMS sending gateways, useful for various marketing needs.
So, this was all for the list of the best email marketing software & tools. Feel free to try these articles related to email marketing if you are looking for more: