Website and Blog Copywriting Guide

My Website and Blog Copywriting guide is live now.

In preparation for this article, I had help. I used my existing experience but was also guided by valuable insights from the following books and websites:

Books:

• “Everybody Writes” by Ann Handley — A fantastic guide to creating engaging, relatable, and high-quality content for the web. Get it on Amazon.com or Amazon.in
• “Made to Stick” by Chip Heath & Dan Heath — This book helped me understand how to make ideas “sticky” and memorable, a key aspect of good copywriting. Get it on Amazon.com or Amazon.in
• “Building a StoryBrand” by Donald Miller — A great resource on clarifying your message and writing for conversions by framing your audience as the hero of the story. Get it on Amazon.com or Amazon.in
• “The Copywriter’s Handbook” by Robert W. Bly — An oldie but a goodie that offers timeless tips on effective copywriting, especially when it comes to persuasive writing. Get it on Amazon.com or Amazon.in
• “Very Good Copy” by Eddie Shleyner — A book and website packed with micro-courses and articles on copywriting, offering actionable insights and bite-sized lessons that are easy to apply to your own writing. Get it on Amazon.com or Amazon.in (Kindle Version only)

Websites:

• Copyblogger — A great resource for content creators looking to improve their copywriting and content marketing skills. It offers practical advice and techniques.
• Backlinko — Brian Dean’s Backlinko (now Semrush’s) is a must-read for anyone looking to master SEO and content optimization. It offers in-depth guides and strategies that are easy to implement.
• Ahrefs Blog — A go-to resource for SEO best practices and how they tie into effective content writing.
• gauravtiwari.org — My treasure trove of articles and guides on SEO, website optimization, and content creation (with more than a few insights drawn from my own experience).